
- Homburg, Christian
- Schäfer, Heiko
- Schneider, Janna
Sales Excellence
- Systematic Sales Management
- Kartoniert,
- 2012,
- Springer, Berlin
- (2014)
71,49 €
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This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization?s sales function. The book includes many useful tools and guidelines and is enhanced with nume ...
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DETAILS
- Sales Excellence
- Systematic Sales Management
- Homburg, Christian, Schäfer, Heiko, Schneider, Janna
- Kartoniert, xx, 316 S.
- XX, 316 p.
- Sprache: Englisch
- 235 mm
- ISBN-13: 978-3-642-43375-7
- Titelnr.: 48934711
- Gewicht: 516 g
- Springer, Berlin (2014)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com
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