The purpose of this research was to contribute to the first step of a discourse which shall in the end help develop an application-oriented public relations ethics. This was pursued by seeking answers to the three initial research questions raised to explore the status quo of German public relations professional's moral perceptions and considerations. Due to the explorative nature of this work as well as the sensitivity and complexity of the topic, two methods, qualitative e-mail interviews and ...
DETAILS
Morals in PR
German Public Relations Professionals, Their Ethical Positions & Their Moral Perceptions
Schneider, Yvonne
Kartoniert, 136 S.
Sprache: Englisch
LAP Lambert Academic Publishing (2011)
Gewicht: 2000 g
ISBN-13: 978-3-8433-8979-2
Titelnr.: 29234920