Effective development and management of supply chain networks helps businesses cut costs and enhance customer value. This updated 5th Edition is a clear guide to all the key topics in an integrated approach to supply chains.
As well as new and updated examples and case studies, there are two new chapters:

Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies GÇ£go to marketGÇ¥ along with the cost i ...